Psychology · Neuromarketing · Influence · Sales
The consumer's
mind
We translate psychology, neuroscience and behavioral science into marketing strategies that actually work. Not just what to do — why it works.
Latest articles
Neuromarketing
What your brain decides before you know it
95% of purchase decisions happen in the non-conscious brain, milliseconds before the rational ‘yes.’
6 min read
Sales & Persuasion
The decoy effect: the option that makes you pick the expensive one
A deliberately bad third alternative can tilt any purchase decision.
5 min read
Social Influence
Social proof in the storefront
What others buy quietly changes what you believe you want.
6 min read
Featured categories
Cognitive Biases
The mental shortcuts that shape every purchase decision.
Neuromarketing
What neuroscience reveals about the consumer.
Sales & Persuasion
Persuasion principles applied to real funnels.
Social Influence
How the group shapes individual decisions.
Branding
The psychology behind brands that get remembered.
Decision-Making
The mechanisms behind every \u201cyes\u201d and every \u201cno.\u201d
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The practical guide to showing up first when someone searches for you — and using trust and social proof in your favor.
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