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Consumer psychology and strategic marketing, one article at a time.
Featured · Sales & Persuasion
The decoy effect: how one deliberately bad option makes you pick the expensive one
Adding a deliberately inferior alternative isn’t a pricing mistake — it’s the strategy. Here’s how asymmetric dominance works in any menu, plan or catalog.
7 min read
Cognitive Biases
The anchoring bias
Why the first price you see determines everything you decide after.
4 min read
Social Influence
Social proof in the storefront
What others buy changes what you believe you want.
6 min read
Sales & Persuasion
The power of “only 2 left”
Real scarcity vs. manufactured scarcity, and why both work.
5 min read
Neuromarketing
What your brain decides before you know it
95% of purchase decisions happen in the non-conscious brain.
6 min read
Branding
Why we remember a color before a name
The perceptual psychology behind brands that stick in memory.
5 min read
Cognitive Biases
Loss aversion
Losing hurts twice as much as gaining feels good.
3 min read